FOOD IS MEDICINE
This project aimed to establish a comprehensive brand identity for a holistic food medicine company, dedicated to treating symptoms by harnessing the power of food. Thoughtful and strategic design choices were executed to visually communicate the effectiveness, trustworthiness, and expertise of the company. The design emphasized the natural and organic nature of the food-based remedies while also evoking a sense of vitality, balance, and harmony. Colors, typography, and imagery were carefully selected to create a cohesive and visually engaging brand that resonated with the core values.
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GROWTH
The plant icon symbolizes how holistic food promotes vitality, balance, and personal growth, going beyond physical nourishment to foster overall well-being.
NOURISHMENT
The sun icon symbolizes the company's commitment to nourishment, embodying the vital energy and life-giving properties of sunlight, and promoting holistic well-being through nutrient-rich, natural remedies.
SWEETNESS
The strawberry icon embodies life's sweetness, joy, abundance, and natural delight. It signifies our commitment to providing nourishing remedies that heal the body and uplift the spirit, infusing daily life with joy and vitality.
TRANSFORMATION
The butterfly icon represents transformation and the company's belief in growth, healing, and positive change. Like a butterfly's metamorphosis, our offerings empower individuals on transformative journeys towards holistic well-being and renewed vitality.
By emphasizing the connection between food and wellness, our project seeks to inspire individuals to take an active role in their health and embrace a holistic approach to symptom management. Ultimately, our aim is to promote long-term well-being and improve the quality of life for our users through the transformative power of food.
